Is there a gap in the market and a market in the gap?

You don’t have to invent something new to be a success. Seeing a gap in the market or improving on a current product or service can result in real success.

For many years Mr Sriram had been successfully making and supply reusable bags made from natural fibres to a wide range of business.

Then along came his daughter Smruti Sriram who spots a gap in the market, Fashion Bags.

Building on her fathers early success  Supreme Creations now  manufacturers “several million” bags a year and supplies 50,000 clients around the world  from UK supermarkets Asda, Tesco and Sainsbury’s, to US sportswear giant Nike, and fashion retailer Top Shop.

And its not just about Supreme Creations and bags – think more easily filled feeding bottles for babies and more comfortable underwear. Success is all about addressing a gap in the market.

Got an idea you want to develop, want to launch a business and address your gap in the market? The starting point is a good business plan, especially if your looking for start up cash to launch. For help, guidance and  top tips for a good business plan, sign up to our workshop which can be found here.

Written on 13th July 2015Victoria Majkowski
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Published in Start Up
Business Support